Clients are at the heart of any business. And small businesses are no exception. The people buying your products or services are the lifeblood of your daily operations.
Without them, you wouldn’t be able to grow your business, get valuable feedback, pay your staff, or have that much-deserved vacation.
Customers and clients are always looking for a delightful experience, no matter what kind of services or products you offer. With ever-increasing competition, capitalizing on the opportunities to build a loyal customer base and improve customer engagement is the need of the hour. A customer relationship management system is what businesses are implementing at lightning speed to achieve their desired results.
Today, we’re going to bust the myth that CRM is only for big business and will be talking about the benefits of CRM Software In Kenya for small business, how the software consultants can save your time and boost your sales without hiring more people or working longer hours.
That pretty much sums up a CRM system. Let’s have a look at when small business owners really need a CRM?
When Small Business Owners Need a CRM?
Not all businesses are destined to be successful, but it’s in your hand to guide the teams toward success and you definitely know how important customer relationships are to success. But how to identify when it’s time to make the investment in a CRM system in Kenya. Check out below.
- Your customer data is unorganized and hard to locate.
At the start, spreadsheets and sticky notes may have worked fine. But as the business grows, the old-school tools limit your team’s visibility and ability to assist customers and make informed decisions.
- Your customer service is falling apart.
Getting customers in the first place is tough but losing them takes a few seconds. If your customer support team isn’t able to proactively anticipate customer needs or is having a hard time dealing with customers’ queries, it’s time for CRM.
- Your sales team is struggling to filter new leads.
Your small business is fortunate enough to generate loads of new leads, but the sales and marketing teams are after the wrong leads. You need a CRM system in Kenya to quickly filter and sort quality leads to prioritize.
- You are unable to keep track of your sales team.
Whether your sales team is working remotely on the go or in the office, it’s surely important to track their progress and check performance. If you are unable to do so, it’s hard to make improvements or change tactics.
- You are not focusing on your loyal customers.
All customers are not equal and you don’t want your big and loyal customers to feel unappreciated. If your team is unable to target existing customers in different marketing campaigns, you need a CRM system in Kenya to remind you of milestones and events for your valuable customers.
- Your sales team is spending too much time on reports.
Reporting is necessary to analyze the progress and make improvements. However, if your sales team is spending too much time manually generating reports, you need to shift to a CRM to automate reporting.
If one or more of the above-mentioned points are relatable, it’s time to take the next step and it will be a good one. Let’s see the benefits of CRM Software In Kenya for small businesses.