How To Use CRM In Kenya To Increase Sales -Afro Digico Ltd

CRM software in Kenya is an integrated suite of—usually—cloud applications, such as marketing cloud, sales cloud, and service cloud,  that collects and stores customer data. It provides a centralized platform for sales teams to manage customer interactions and prioritize activities so that no customer feels ignored, thereby boosting their customer experience (CX).

CRM software is one of the most important sales tools in sales reps’ arsenal. It is more than a contact management system. If used to its full capacity, a CRM allows sales reps to spend more time with customers and potential customers. The more time spent with customers, the more deals are closed, and the more loyal customers remain.

To get more specific, here are eight signs it may be time to think about implementing a CRM system in Kenya.

1.Sales is a struggle.

At some point, all companies need to enter new markets or introduce new products. But if you are struggling to keep up with the business you are generating now, you might need to invest in an integrated CRM solution In Kenya. A CRM can sort, analyze, and prioritize your sales leads so that your sales team can focus on the opportunities that are likely to close and provide accurate answers to customers—quickly and efficiently—and your customer service team has the information they need for upselling and cross-selling.


2.Customer profiles are difficult to build.

If you cannot locate all your customer data points, all you can do is guess when it comes time to build your ideal customer profile. Not only that, you will have no visibility into your sales team’s activities. To find out this information, you will have to hold more status meetings, taking your salespeople away from customers and exacerbating the issue.


3.Customer service is not good.

  1. Is your customer retention rate slipping?
  2. Do you have an abysmal net promoter score (NPS)?
  3. Are contact center handle times in the stratosphere?
  4. What is your average first response time?

If your customer service reps are reacting to customer issues and not proactively working with customers, it’s time to invest in a CRM tool for your service team, one that can give you a unified view of your customer so that reps can offer spectacular service. Your CRM should also provide the following:

  • Digital assistants/chatbots to handle low-urgency, high-volume questions and route cases to the right agents
  • Knowledge management tools to help agents answer questions and can be used for customer self-service assistance
  • A variety of digital customer service tools including live chat, video chat, telephony, and cobrowse functionality that allows customers to interact with your customer service team how and when they want.


4.Marketing and sales departments aren’t collaborating.

Since a good CRM can hold all types of information, it can be the rallying point for different teams. A lack of cooperation between departments is the source of many customer pain points. They’re forced to repeat themselves. Promises made to them slip through the cracks. No one seems to know their history. Without smooth cooperation between all teams, customers will leave.

Aligning business processes between sales, customer service, marketing, and even some back-office roles (such as billing, inventory, or logistics) is a tricky affair. But if all the components of a CRM share a common data model, all employees can access, use, and add data. They can work collaboratively and share insights, leads, issues, and purchase history. When information is shared across teams, productivity and efficiency skyrocket, data silos disappear, and your entire company appears as one cohesive unit to the customer. You have just built a data-driven organization.


5.High-value accounts are unknown

You don’t want your best customers to feel unappreciated, but that is hard if you don’t know who those customers are. The right CRM tool can identify them so that any customer-facing employee can acknowledge them, provide the right incentives, and nurture them to increase customer loyalty.


6.Contacts within an account cannot be identified

CRM solutions can help keep track of contacts within a business, to allow both sales and marketing teams to personalize communication. Good CRM solutions In Kenya can supplement their account and contact data through third-party data sources so that all information is complete and up to date. So, if a contact has moved to a new job, your sales, service, and marketing teams know about it, allowing them to maintain and rebuild these important relationships.


7.Customer data is incomplete or inaccurate

Incomplete and dirty data is a big issue for brands worldwide. Good CRM solutions in Kenya automatically flow second- and third-party account and contact information into your CRM system in Kenya, filling in missing information that salespeople left out and intelligently removing duplicates.


8.Forecasting and reporting is difficult

If reports are still produced by downloading data into spreadsheets, they are taking way too much time to create and are probably inaccurate. Inaccurate reports lead to faulty planning and forecasting. While time-consuming administrative tasks keep your sales team from doing what they should be doing—selling. A good CRM system  keeps data in one centrally located, easily accessible place, making accurate, real-time reporting and forecasting easy.